The Message

The Message

The message is a compulsory aspect of your Media Campaign. Before you begin work on anything else, you must come up with a message that will be used across all your media campaign materials.

This can come in the form of a slogan or tag line that will identify your campaign to listeners, viewers and readers.

The Message needs to be short, punchy and memorable. Think "Drink, Drive, Bloody Idiot" and "Drive on Drugs; You're out of your mind".

You will need to include your message in your Pitch.